You might find it hard to sell your products or services when all you do is share on your personal Facebook and end up not getting support from your closest network. Relax. This is normal. But lo and behold, we got your back!

In this blog, we have outlined 5 practical ways on how you can attract more customers to your business and increase your sales by maximizing Facebook Ads without having to pay a lot.

The 5 important elements for your Facebook Ads are as follows: (1) targeting, (2) budget, (3) metrics, (4) list building tactics and (5) launch strategies. Let’s take a look at each.

The Right Targeting

It’s a common belief among marketers that when you target everyone, you are actually targeting no one. This suggests that when you do advertising, you have to be very specific. Facebook Business clearly explains that a detailed targeting is a targeting option available in the “Audience” section of ad set creation that allows you to refine the group of people we show your ads to. You can do this with information such as additional demographics, interests and behaviors.

These detailed targeting options may be based on:

Ads they click
Pages they engage with
Activities people engage in on Facebook related to things like their device usage, and travel preferences
Demographics like age, gender and location
The mobile device they use and the speed of their network connection

The Perfect Budget

Advertising always entails budgeting. However, for a growing business like yours, it shouldn’t cost you a lot. When you create an ad from your Page, you’ll choose your creative (what the ad looks like), your audience (who you want to reach) and your budget (how much you’re willing to pay for your Facebook ad). You’ll never spend more than the budget you set.

Let’s take a look at the two types of budgets you may encounter:

Total budget: A total budget is the maximum amount you’ll spend on an ad until it stops running.

For example, if you set a total budget of USD 50, you’ll be charged up to USD 50.

Daily budget: A daily budget is the average amount you’ll spend on your ad each day.

For example, if you set a daily budget of USD 10 over the course of five days, you’ll be charged up to USD 50 total.

Facebook charges your account each time it delivers an ad to someone (even if that person doesn’t click or tap it). Constantly monitor your ad as it’s running. If it’s not getting the results you’d like, you may want to edit it or start over with a brand new ad. Better yet, you may ask our professional help for that matter.

The Right Metrics

The following are some of the most important metrics for you to look at in your Facebook Ads: Total number of Conversion rates, Frequency, Spend and ROAS (Return on Ad Spend), Cost per Click (CPC) and Click Through Rate (CTR) and Cost per Action. You have to be in close monitoring with these Key Performance Indicators (KPIs) as they speak well on your Facebook Ads Performance.

In our agency, we utilize Swydo to fastrack reporting for these KPIs. All the reporting stuff that you need comes in handy with this helpful platform. You get updates on a daily basis. That’s something that must matter to you.

Powerful List Building Tactics

As you run your Facebook Ads, you have to get the most out of it — contacts. There are numerous ways on how to build lists for your leads. We shall enumerate some. One way is by developing an email marketing plan. Create a plan for the different types of emails you’ll send out and then schedule them on a regular basis. You may even wish to create an email newsletter that goes out every month, or plan on sending a weekly update that includes links to the new content on your website.

Another powerful trick is by selecting “Lead Generation: as your campaign objective. One of the first steps to creating an ad in Facebook is choosing your campaign objective. After you click the Create button, you’ll see a few options you can choose from in a dropdown menu. Since your primary goal is building an email list, select “Lead Generation.” This ensures that the options Facebook provides as you go through the steps of creating your ads will match up with your objective of collecting email addresses from people in your target audience.

These are only two of the top list building tactics. If you want to know more, give us a call and we would be glad to share more tips with you.

The Right Launch Strategies

You can’t go wrong with launching your Facebook ads. You better keep these things in mind. First, you have to clearly define your target audience. Do this by identifying their location, age, interests, and demographics. Second, you have to pick the right type of ads. You have to be clear on whether it’s for awareness, engagement, or conversion. Finally, you should test and track your campaigns.

With these in mind, you can be sure that you will be running the right Facebook Ads the right way! If you want to learn more about getting exponential growth for your business, give us a call and we can be the best partners in marketing that works!

 

If you have enjoyed these FREE Facebook advertising tips, be sure to get more Facebook & Instagram advertising tips in our FREE Private Facebook Group – Click this link to join -> https://www.facebook.com/groups/1769535899793600
(Don’t forget to join our private Facebook group for marketing tips and strategies in 2021 click here )

HowTo Get Flooded With New Customers Into Your Business By Posting Content On Social Media

The Why:

Why it is vital to create content in your business & how this same strategy has generate our clients hundreds of leads and new customers by simply creating content and boosting this content to be seen within our clients target market.

What is content?

Content is anything that your customers/clients can consume digitally online. This could be that they listen or read or watch one of your videos.

 

The goal is to deliver content that ads value to the lives of the people in your market place, the buyers.

 

Content that you create that adds value to your target market positions your brand as an authority in your space, when your potential new buyer consumes this content, they instantly establish YOU as the expert in the field.

Why is being an expert important? Well people only like to deal with experts, expert content produces value, the more value your potential new customers consume from you, the more trust is thus built, the more trust, the stronger the relationship, the stronger the relationship the higher paying customer that you will create.

 

The goal of your content.

The How:

Hook -> Story -> Offer.

When creating engaging content for video or written text, you must have a format such as Hook (to capture their attention), a Story (to resonate with the person who needs your service) and an offer ( to convert this person into a lead / new client).

 

How does it work?

 

Hook = Question to capture a person and their pain. Ex “Avoid Doing This Energy Killer” / “HowTo Boost Energy Fast When Working From Home”.

Story =

The First point

you begin the video with an intro to who you are and what you do within 10 seconds, then move to this

The Second point:

Relate to them about their pain and how you solved it or solved this for a client. Stick to one pain that the customer has and one quick solution they can do to solve this pain (this could mean teaching them what is happening to them or tell them to do something/exercise, do not overwhelm them). Main point here is to resonate with the customer and add value to their life.

Offer: = Pitch a soft offer to end the video, tell them what to do next if they’d like to get help with what you are speaking of in the video. example:

 

Thanks for watching my quick video, if you are experiencing ___the pain___ then click the link _____tell them were to click_____ to grab our current offer _____telll them what the offer is and how it works_____.

End by reminding them again on what they should do, ______click the link and fill out the form on our website______.

(replace the missing blank sentences with your content).

Please note:

When using videos, put captions at the top of your videos to capture people’s attention, if you’re going to advertise these videos on Facebook/Instagram, ensure that the caption text on your video passes Facebook’s text size restrictions. (by captions here an example – click here -> https://www.facebook.com/watch/?v=648423145977934)

If creating content that will be sent via email, then no video is required.

 

The What:

  1. Videos: Create at least 3 or more videos. Use our 3 x 3 video grid strategy ____________________
  2. Written content: Transcribe that what you speak of in your video into a longer format of written words otherwise known as a transcript, you can this tool to automatically transcribe videos fast ____________
  3. Email content: In your emails, keep your emails short. Use the this strategy_________________
  4. The Tools: A) For placing captions on your videos select one of the tools: __________________

 

Here is an example of a value video (engagement video) with a Hook -> Story -> Offer. Click here.

Tip:

Always keep testing the titles and offers within your content.

Hopefully this has been useful to you! So go on, what are you waiting for? Go create your hook->story->offer!!

 

If you want to get more help and exclusive proven strategies to grow your coaching/teaching business online, then check out our €9,99 monthly marketing coaching program – click here.

Sick Of Hearing About this new GDPR ( General Data Protection Regulation)

Are You Like My Clients? Getting absolutely sick & tired of hearing about all this GDPR noise 🤒GDPR this, GDPR that, what even is it ??We are all tired of hearing about it, but its really important as business owners we are aware of GDPR (General Data Processing Regulation)Well myself & my marketing team have put a GDPR checklist for you, short and simple English, no jargon & technical talk!Get Your Complimentary GDPR checklist FREE OF CHARGE ;)- click here "Almost one quarter of Irish firms will be forced to close if subject to GDPR fines" – Independent.ieAvoid having your business fined heavily with the new GDPR & download a simple checklist that I've put together for you to ensure that you take actionable steps to ensuring that your website is GDPR compliant!Just comment with 'checklist' & I will send you the simple GDPR checklist FREE of charge!What is this GDPR & Why should I care?Well the truth is, if you own a business that collects data from citizens of the EU, then its very important that you take the necessary actions to ensure that you are GDPR compliance!!Make this a priority to avoid having your business fined heavily with the new GDPR (a new general data protection regulation) that becomes active from the 25th of May 2018.The GDPR replaces the 1995 Data Protection Directive which is a policy that secures peoples personal data that live in the E.UNow I know the GDPR manuals are long winded and difficult to read, this is mainly the new regulations were put together by a group of solicitors …so yes its a pain to read,But not to worry, I've compiled hours of reading & attending events on GDPR training so that I can share with you simple actionable steps for you to take to ensure that you get a better understanding of the GDPR & the actions you can take right now to get you closer to being GDPR compliant.Now I am no GDPR expert, I am a digital marketing expert who helps clients like yourself with generating leads for your business through the web using social media and Google ads,But I've invested a lot of time in attending conferences about the GDPR & studying the manuals put together!So Here are three actionable tips that you can implement now to ensure that your website is GDPR compliant!Make sure you download the Full GDPR checklist for your website & business.Simply comment below with 'checklist' & I will send you the simple GDPR checklist FREE of charge!

Posted by Ngalinda-MrMarketing.ie on Friday, May 25, 2018

 

Are You Like My Clients?

Getting absolutely sick & tired of hearing about all this GDPR noise

GDPR this, GDPR that, what even is it ??

We are all tired of hearing about it, but its really important as business owners we are aware of GDPR (General Data Processing Regulation)

Well myself & my marketing team have put a GDPR checklist for you, short and simple English, no jargon & technical talk!

Get Your Complimentary GDPR checklist FREE OF CHARGE

– click here

“Almost one quarter of Irish firms will be forced to close if subject to GDPR fines” – Independent.ie

Avoid having your business fined heavily with the new GDPR & download a simple checklist that I’ve put together for you to ensure that you take actionable steps to ensuring that your website is GDPR compliant!

Just comment with ‘checklist’ & I will send you the simple GDPR checklist FREE of charge!

What is this GDPR & Why should I care?

Well the truth is, if you own a business that collects data from citizens of the EU, then its very important that you take the necessary actions to ensure that you are GDPR compliance!!

Make this a priority to avoid having your business fined heavily with the new GDPR (a new general data protection regulation) that becomes active from the 25th of May 2018.

The GDPR replaces the 1995 Data Protection Directive which is a policy that secures peoples personal data that live in the E.U

Now I know the GDPR manuals are long winded and difficult to read, this is mainly the new regulations were put together by a group of solicitors …so yes its a pain to read,

But not to worry, I’ve compiled hours of reading & attending events on GDPR training so that I can share with you simple actionable steps for you to take to ensure that you get a better understanding of the GDPR & the actions you can take right now to get you closer to being GDPR compliant.

Now I am no GDPR expert, I am a digital marketing expert who helps clients like yourself with generating leads for your business through the web using social media and Google ads,

But I’ve invested a lot of time in attending conferences about the GDPR & studying the manuals put together!

So Here are three actionable tips that you can implement now to ensure that your website is GDPR compliant!

Make sure you download the Full GDPR checklist for your website & business.

Simply comment below with ‘checklist’ & I will send you the simple GDPR checklist FREE of charge!

Videos Increase Lead Gen | Digital Marketing Tip No#23

Looking For Ways To Get More Business Online? ‼️Get Attention!! Use Videos In Your Marketing! I can't believe the power of videos, what they've done for my business & for my clients,Did you know that:Facebook generates 8 billion video views on average per day 😲😲Think of all that traffic to your website, how many leads can you generate for your business ‼️In today's digital marketing tip no#23 we focus on how to increase your leads by using videos in your advertising.Why is video important? ✅Here are 12 reasons why you should start using videos in your marketing,According to Forbes:#1 Facebook generates 8 billion video views on average per day #2 By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic #3 YouTube reports mobile video consumption rises 100% every year #4 55% of people watch videos online every day #5 92% of mobile video consumers share videos with others (Source: RendrFx)#6 90% of users say that product videos are helpful in the decision process (Source: Hubspot)#7 Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)#8 Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)#9 Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)#10 After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)#11 Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)#12 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience.Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.Get started by simply taking out your camera and speak about what you do, then post this online. Once you get the flow going, you will start to create more and more videos,Watch your leads increase!! Remember stories sell, not what you do!Be sure to subscribe for our 101 digital marketing tips to sky rocket your online marketing campaigns,➡️ Subscribe by liking our page here – https://lnkd.in/evSjjB9➡️ Download your cheatsheet here – https://bit.ly/2qNzEWrHope that tip has been a useful one, go ahead and apply it!Can't wait to hear from you soon 😊

Posted by Ngalinda-MrMarketing.ie on Thursday, May 17, 2018

Looking For Ways To Get More Business Online? ‼️

Get Attention!! Use Videos In Your Marketing! I can’t believe the power of videos, what they’ve done for my business & for my clients,

Did you know that:

Facebook generates 8 billion video views on average per day

Think of all that traffic to your website, how many leads can you generate for your business ‼️

In today’s digital marketing tip no#23 we focus on how to increase your leads by using videos in your advertising.

Why is video important?

Here are 12 reasons why you should start using videos in your marketing,

According to Forbes:

#1 Facebook generates 8 billion video views on average per day

#2 By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic

#3 YouTube reports mobile video consumption rises 100% every year

#4 55% of people watch videos online every day

#5 92% of mobile video consumers share videos with others (Source: RendrFx)

#6 90% of users say that product videos are helpful in the decision process (Source: Hubspot)

#7 Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)

#8 Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)

#9 Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)

#10 After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)

#11 Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)

#12 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video

Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience.

Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.

Get started by simply taking out your camera and speak about what you do, then post this online. Once you get the flow going, you will start to create more and more videos,

Watch your leads increase!! Remember stories sell, not what you do!

Be sure to subscribe for our 101 digital marketing tips to sky rocket your online marketing campaigns,

Subscribe by liking our page here – https://lnkd.in/evSjjB9

Download your cheatsheet here – https://bit.ly/2qNzEWr

Hope that tip has been a useful one, go ahead and apply it!

Can’t wait to hear from you soon

Free Google Lead Generation Training For Small Businesses

[Free Google Training]Get More Enquiries..A Lot Of Enquiries From Google!!!

Posted by Ngalinda-MrMarketing.ie on Monday, June 11, 2018

Free Facebook Training For Physical Stores

 

Driving More Footfall To Your Physical store

Free Facebook Training For Physical Stores

Posted by Ngalinda-MrMarketing.ie on Monday, June 11, 2018

How To Increase Enquiries Through Facebook Ads for Small Serviced Based Businesses

 

More Leads Free Facebook Training

[Free Facebook Ads Training For Business Owners]How To Increase Enquiries Through Facebook Ads for Small Serviced Based Businesses!!

Posted by Ngalinda-MrMarketing.ie on Monday, June 11, 2018

Ever wondered why your competitors are more busier than you?
Here’s the tool that they are using & How it works

[Free Google Adwords Training For Small Businesses]Ever wondered why your competitors are more busier than you?Here's the tool that they are using & How it works!!

Posted by Ngalinda-MrMarketing.ie on Monday, June 11, 2018