Selling Secrets: 80% of buying decisions are emotion based!

Business owners that are looking to grow their businesses..

Did you know this?

Harvard Professor says that studies show that 80% of purchasing decisions are subconscious …

And that emotion is what really drives the purchasing behaviors, and also, decision making in general. – (Gerald Zaltman, Professor of Business Administration, Havard)

Why should you care about this selling statistic?

You see, when you engage in any marketing activities for your brand..

Ask yourself this question:

How are you making your consumers feel?

Create feelings in your marketing, you do this first by understanding who your ideal customer is and what their pain points are…

The goal of your marketing is to resonate with the ideal prospect, make them feel as they would once the current situation has been solved before it has been solved!!

Here’s a tool that can help you identify your ideal customers biggest pain points so that you can help them feel how they’ll feel after using your products or services..

Download this customer avatar here, click here –


video marketing ireland, ngalinda, mrmarketing, digital marketing ireland, business

(The Only Video Content Strategy That You Need In 2020).


Did you know that “By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” (Cisco)

Video 2020 traffic, seo,, ngalinda, ngalinda mrmarketing, ppc, ireland


Recently I had a student from our upcoming Facebook advertising mastery program that is starting in January 2020 ask me:


“Ngalinda I am putting out video content, I am not sure what I am doing. I don’t know what types of videos I should be putting out, what to say, for how long? …”

Video is a powerful tool that is essential to be used as part of your social media advertising strategy.


Video is here to stay and will only become more powerful.

‘Even Mark Zuckerberg (Billionaire & founder of Facebook Inc) believes video is a critical part of our future. The sheer volume of video content online is growing exponentially).


According to, ‘6 out of 10 people would rather watch online videos than television.’


So how can you take advantage of video marketing for your business in 2020?

I have created for you a three part video series showcasing the types of videos you should create in 2020 for promoting your business.

The two video styled content that you should be using as part of your video advertising framework.

How to deliver your message in both video formats e.g what do you say that will capture your target markets interest, how do you start off in the video, how do you pitch and end the video with selling your product/service.

This content will be especially useful for those who have enrolled into the Facebook Advertising Mastery Program that is commencing in January 2020.


Get Started here:

Start with part one of three below.


  1. (Part 1/3) HowTo Create Social Media Video Content That Sells  –

If you haven’t already enrolled to our upcoming Facebook ads program and you are interested in getting results with Facebook ads,


Then become a Facebook advertising Ninja by joining our next Facebook advertising mastery program, click here ->

(Don’t forget to join our private Facebook group for marketing tips and strategies in 2020 click here ->