This week in our monthly marketing coaching group for coaches & instructors, we want to gain small wins.

 
We look to optimise the one element of our business that will get us closer to serving more and growing our online coaching and training business by leveraging on available resources that will make things easier for growth.
 
(Do not overwhelm yourself with a huge to do list, remember guys it’s all about that action and the action we take is measured by the steps that you complete from your checklist, these steps are broken down into baby steps and that’s the key. Baby steps,
 
You see the baby steps that you take lead to more actions and the more actions lead to success! Keep going!
 
Now that the motivation piece is over, lets dig into the planning and doing phase of this week!!

Our Weekly Coaching Group Tip.

 
“HowTo Increase Your Income By Offering Free Classes Online As A Coach or Trainer”
 
If you are offering free classes to your social media followers, then make sure to offer FREE health consultation calls for those who are joining your free classes.
 
What are FREE health consultations and do they work?
 
There is three things that you need to have in order to sign up any new customers/clients..
 
Keep reading to find out the three things..
 

THE WHY:

A great way to sign up new customers/clients for your coaching / teaching business is by capturing a persons attention on a 1 to 1 communication level, for example a phone call.
Below are three reasons why you need to start offering consultation calls and how these calls help you sign up more clients to increase your revenue!

A) Establish Authority 

Teaching the potential new customer and giving them one or two simple solutions, automatically demonstrates authority to your potential new customer, when you teach them about how to solve an issue, you are then seen as an expert in your field to them. And guess what? People will exchange their money with experts who can solve their pains fast!
 

B) Increased Trust

When you teach your potential new customer (the lead) and present a quick fix solution, this automatically increases the trust levels, the more you actually help the lead the more they increase their trust with you as they know you are in business to help them not just to make a quick buck!
 

C) Increased Value

When you include the authority & trust, you get value. Value is created alone from you teaching them how to remove the pain that they currently have and by providing your time (attention) to them.
 

THE HOW:

Simply offer a class online to your non paying customers or social media followers who are interested in attending your FREE classes.
 
Get them to register their interests for attending your class.
 
How To Implement the registration and sales flow of this proven strategy? Below are the implementations that we are taking our monthly members through our €9.99 MrMarketing monthly coaching program.
What You Need To Have In Place..
Pre Class Taking Place:
How to warm your attendees up for the offer, what to say, the form questions and platform:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
Post Class Taking Place:
How to have people queuing up to sign up for your premium paid classes, what do you ask them and how do you easily have them subscribe to your payment system:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
 
THE WHAT:
  • The Registration Application Form Questions to build:_____________________________________
  • The free platform that you can use today to build your full form to online class: _______________________________________________
  • The 6 things to ask over the phone that can bring you more paid signups and increase your revenue: _________________________________________________________________
 
Now if you are offering free classes and you’d like to generate new customers, then try this strategy within your business!
 
Get this full strategy and support to implement the strategy by joining our €9.99 monthly marketing group on Facebook, click here to learn more about our monthly marketing group for coaches & trainers.

Join the other hundreds of coaches that are growing their businesses online, click here to join now

video marketing ireland, ngalinda, mrmarketing, digital marketing ireland, business

(The Only Video Content Strategy That You Need In 2020).

 

Did you know that “By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” (Cisco)

Video 2020 traffic, seo, mrmarketingg.com, ngalinda, ngalinda mrmarketing, ppc, ireland

 

Recently I had a student from our upcoming Facebook advertising mastery program that is starting in January 2020 ask me:

 

“Ngalinda I am putting out video content, I am not sure what I am doing. I don’t know what types of videos I should be putting out, what to say, for how long? …”

Video is a powerful tool that is essential to be used as part of your social media advertising strategy.

 

Video is here to stay and will only become more powerful.

‘Even Mark Zuckerberg (Billionaire & founder of Facebook Inc) believes video is a critical part of our future. The sheer volume of video content online is growing exponentially).

 

According to Biteable.com, ‘6 out of 10 people would rather watch online videos than television.’

 

So how can you take advantage of video marketing for your business in 2020?

I have created for you a three part video series showcasing the types of videos you should create in 2020 for promoting your business.

The two video styled content that you should be using as part of your video advertising framework.

How to deliver your message in both video formats e.g what do you say that will capture your target markets interest, how do you start off in the video, how do you pitch and end the video with selling your product/service.

This content will be especially useful for those who have enrolled into the Facebook Advertising Mastery Program that is commencing in January 2020.

 

Get Started here:

Start with part one of three below.

 

  1. (Part 1/3) HowTo Create Social Media Video Content That Sells  – https://youtu.be/SbDxpD5mxHY

If you haven’t already enrolled to our upcoming Facebook ads program and you are interested in getting results with Facebook ads,

 

Then become a Facebook advertising Ninja by joining our next Facebook advertising mastery program, click here -> https://mrmarketingg.com/facebook

(Don’t forget to join our private Facebook group for marketing tips and strategies in 2020 click here -> https://www.facebook.com/groups/1769535899793600)

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.

Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of social media marketing.

Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

Target Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.

Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

Implement Schema Microdata

Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

Interview Industry Thought Leaders

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

Foster a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

Make Yourself Heard in Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

Submit Your Content to Aggregator Sites

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

Host Webinars

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you’re wondering how to do a webinar, click the link for some tips.

Attend Conferences

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.