HowTo Get Flooded With New Customers Into Your Business By Posting Content On Social Media

The Why:

Why it is vital to create content in your business & how this same strategy has generate our clients hundreds of leads and new customers by simply creating content and boosting this content to be seen within our clients target market.

What is content?

Content is anything that your customers/clients can consume digitally online. This could be that they listen or read or watch one of your videos.

 

The goal is to deliver content that ads value to the lives of the people in your market place, the buyers.

 

Content that you create that adds value to your target market positions your brand as an authority in your space, when your potential new buyer consumes this content, they instantly establish YOU as the expert in the field.

Why is being an expert important? Well people only like to deal with experts, expert content produces value, the more value your potential new customers consume from you, the more trust is thus built, the more trust, the stronger the relationship, the stronger the relationship the higher paying customer that you will create.

 

The goal of your content.

The How:

Hook -> Story -> Offer.

When creating engaging content for video or written text, you must have a format such as Hook (to capture their attention), a Story (to resonate with the person who needs your service) and an offer ( to convert this person into a lead / new client).

 

How does it work?

 

Hook = Question to capture a person and their pain. Ex “Avoid Doing This Energy Killer” / “HowTo Boost Energy Fast When Working From Home”.

Story =

The First point

you begin the video with an intro to who you are and what you do within 10 seconds, then move to this

The Second point:

Relate to them about their pain and how you solved it or solved this for a client. Stick to one pain that the customer has and one quick solution they can do to solve this pain (this could mean teaching them what is happening to them or tell them to do something/exercise, do not overwhelm them). Main point here is to resonate with the customer and add value to their life.

Offer: = Pitch a soft offer to end the video, tell them what to do next if they’d like to get help with what you are speaking of in the video. example:

 

Thanks for watching my quick video, if you are experiencing ___the pain___ then click the link _____tell them were to click_____ to grab our current offer _____telll them what the offer is and how it works_____.

End by reminding them again on what they should do, ______click the link and fill out the form on our website______.

(replace the missing blank sentences with your content).

Please note:

When using videos, put captions at the top of your videos to capture people’s attention, if you’re going to advertise these videos on Facebook/Instagram, ensure that the caption text on your video passes Facebook’s text size restrictions. (by captions here an example – click here -> https://www.facebook.com/watch/?v=648423145977934)

If creating content that will be sent via email, then no video is required.

 

The What:

  1. Videos: Create at least 3 or more videos. Use our 3 x 3 video grid strategy ____________________
  2. Written content: Transcribe that what you speak of in your video into a longer format of written words otherwise known as a transcript, you can this tool to automatically transcribe videos fast ____________
  3. Email content: In your emails, keep your emails short. Use the this strategy_________________
  4. The Tools: A) For placing captions on your videos select one of the tools: __________________

 

Here is an example of a value video (engagement video) with a Hook -> Story -> Offer. Click here.

Tip:

Always keep testing the titles and offers within your content.

Hopefully this has been useful to you! So go on, what are you waiting for? Go create your hook->story->offer!!

 

If you want to get more help and exclusive proven strategies to grow your coaching/teaching business online, then check out our €9,99 monthly marketing coaching program – click here.

This week in our monthly marketing coaching group for coaches & instructors, we want to gain small wins.

 
We look to optimise the one element of our business that will get us closer to serving more and growing our online coaching and training business by leveraging on available resources that will make things easier for growth.
 
(Do not overwhelm yourself with a huge to do list, remember guys it’s all about that action and the action we take is measured by the steps that you complete from your checklist, these steps are broken down into baby steps and that’s the key. Baby steps,
 
You see the baby steps that you take lead to more actions and the more actions lead to success! Keep going!
 
Now that the motivation piece is over, lets dig into the planning and doing phase of this week!!

Our Weekly Coaching Group Tip.

 
“HowTo Increase Your Income By Offering Free Classes Online As A Coach or Trainer”
 
If you are offering free classes to your social media followers, then make sure to offer FREE health consultation calls for those who are joining your free classes.
 
What are FREE health consultations and do they work?
 
There is three things that you need to have in order to sign up any new customers/clients..
 
Keep reading to find out the three things..
 

THE WHY:

A great way to sign up new customers/clients for your coaching / teaching business is by capturing a persons attention on a 1 to 1 communication level, for example a phone call.
Below are three reasons why you need to start offering consultation calls and how these calls help you sign up more clients to increase your revenue!

A) Establish Authority 

Teaching the potential new customer and giving them one or two simple solutions, automatically demonstrates authority to your potential new customer, when you teach them about how to solve an issue, you are then seen as an expert in your field to them. And guess what? People will exchange their money with experts who can solve their pains fast!
 

B) Increased Trust

When you teach your potential new customer (the lead) and present a quick fix solution, this automatically increases the trust levels, the more you actually help the lead the more they increase their trust with you as they know you are in business to help them not just to make a quick buck!
 

C) Increased Value

When you include the authority & trust, you get value. Value is created alone from you teaching them how to remove the pain that they currently have and by providing your time (attention) to them.
 

THE HOW:

Simply offer a class online to your non paying customers or social media followers who are interested in attending your FREE classes.
 
Get them to register their interests for attending your class.
 
How To Implement the registration and sales flow of this proven strategy? Below are the implementations that we are taking our monthly members through our €9.99 MrMarketing monthly coaching program.
What You Need To Have In Place..
Pre Class Taking Place:
How to warm your attendees up for the offer, what to say, the form questions and platform:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
Post Class Taking Place:
How to have people queuing up to sign up for your premium paid classes, what do you ask them and how do you easily have them subscribe to your payment system:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
 
THE WHAT:
  • The Registration Application Form Questions to build:_____________________________________
  • The free platform that you can use today to build your full form to online class: _______________________________________________
  • The 6 things to ask over the phone that can bring you more paid signups and increase your revenue: _________________________________________________________________
 
Now if you are offering free classes and you’d like to generate new customers, then try this strategy within your business!
 
Get this full strategy and support to implement the strategy by joining our €9.99 monthly marketing group on Facebook, click here to learn more about our monthly marketing group for coaches & trainers.

Join the other hundreds of coaches that are growing their businesses online, click here to join now