Example of location on Facebook
Selecting your location
Location targeting lets you select your audience within a custom radius from the following locations:
- County or region
- Business address
*DMA® (Designated Market Area) regions are the geographic areas in the US in which local television viewing is measured by Nielsen.
Refining your audience
Audiences can be refined based on which audience would be most interested in your business. The choices for audiences within a location are:
- (Default) Everyone in this location. People whose current city on their Facebook profile is that location, as well as anyone determined to be in that location via mobile device.
- People who live in this location. People whose current city from their Facebook profile is within that location.This is also validated by IP address and their Facebook friends’ stated locations.
- Recently in this location. People whose most recent location is the selected area, as determined only via mobile device.This includes people who live there or who may be travelling there.
- People travelling in this location.People whose most recent location is the selected area, as determined via mobile device, and are greater than 100 miles from their stated home location from their Facebook profiles.